Our story
A.Vogel, named after the Swiss naturopath and founder Alfred Vogel, researches, grows, produces and sells most of the organic herbal remedies and food supplements they make in order to help people help themselves. Alfred Vogel grew up with a respect for nature andits amazing ability to improve people’s health. Today,through our expert-written blogs, free advice on social media, our Menopause hub, health helpline and our education centre in Switzerland, we encourage people to lead healthy, active lifestyles. We are committed to ensuring our high quality herbal remedies can be accessed far and wide.
Our values
We pride ourselves on our 6 values that are centre to everything we do. Check them out…
Our values show what is important to us
Curiosity
Curiosity is our timeless state of mind. We courageously question the status quo and move confidently in the unknown, knowing that failures are all opportunities for us to gain new insights. Together we grow beyond ourselves and find better solutions for a healthier world.
Freshness
Freshness makes the difference – in thinking , in doing and in the product! In the sense of proven higher effectiveness, we have always worked with the the fresh plant.
Love of nature
We are fascinated by nature. Everything is connected and we are part of it. Our appreciation and passion for plants is reflected in our deep understanding, extensive knowledge and ecologically sustainable approach.
Health of humankind
We are committed to helping people become and remain healthy in a natural and sustainable way. To actively promote intergrative health, we make our knowledge from 100 years of experience widely available with relevant information and guide people to improve their physical, mental and social well-being.
Scientific
We are a pioneer of effective phytotherapy. We believe in the power of medicinal plants and scientifically prove the effectiveness of our products. Our goal is to be the reconciling bridge between traditional and modern medicine.
Integrity
We say what we do and do what we say. As a global brand with Swiss roots, we rise to the challenge of being honest, tangible and socially proven. Traceability, sustainability, transparent production and a seal of quality are guaranteed with us.
Our cultivation
Alfred Vogel was firmly convinced that extracts from freshly harvested plants have a greater and more profound effect than extracts from dried medicinal herbs. His realisation formed the basis for his work as a naturopath, his research into medicinal plants and the development of the gentlest possible manufacturing for his products.
A.Vogel uses organic farming methods, and always has where possible. This means no use of substances that are poisonous or environmentally unfriendly are used in our growing processes. We also implement ethical farming for plants that are endangered by wild harvesting. We have setup dedicated farms to cultivate these plants to ensure a supply that will not deplete wild stocks- cultivation with a conscience! Passion for fresh plants andscience - that is what drives the A.Vogel company and it’s employees
Our Production
A.Vogel use scientific methods in our manufacturing to ensure we produce the best quality product,for example, using the whole herb in our remedies leaving it as unchanged as possible from its natural balance. We operate under Good Manufacturing Practice(GMP) standards to ensure quality of our products - our Echinacea drops undergo many tests before they leave our factories.
A maximum of 24 hours after harvesting, the medicinal plants are processed in A.Vogel‘s own production where possible. From the delivery of the raw materials to maceration and processing, a wealth of care and control steps ensure the highest quality and purity.
Proven standardisation and validated production processes guarantee that the active ingredients in the end product are always contained in a consistently high and stable composition.
Our People
Throughout everything that we do as a company, our main goal is to help people help themselves understand illness and how to benefit from natural ingredients.Whether that be striving to makeour range of remedies accessible to as many as possible, or passing on knowledge via our website,social media presence, HealthyWay magazine and more.
With his passionate manner, Alfred Vogel was able to convince people all over the world to market his products, which was the origin of the international success of A.Vogel products. Those who knew him personally were fascinated by his personality and enthusiasm which shone through when he was talking or advising patients. A.Vogel employees across the world strive to continue that curiosity and enthusiasm throughout the talks, videos, blogs, and everything else that we do today.
Our Legacy
At the age of 21, Alfred Vogel, born in 1902, opened a herb and health food shop on Jurastrasse in Basel - we celebrate 100 years of his first shop in 2023. His practical and helpful health advice in every situation in life quickly made him famous beyond the city and the region. On his extensive worldwide research and lecture tours, it was particularly important to Alfred Vogel to study the living and eating habits as well as the healing knowledge of the local people, whereby he also liked to seek contact with the indigenous population. It is down to our founder Alfred Vogel’s curiosity of herbs and their significance to our health that we are where we are today.
Since A.Vogel is a Trust, we are committed to investing in continual research on herbs and our remedies.This will help us and others understand how they can help people across the world. We careabout the world we live in and try to make sure we do our bit to makeit a better place. This is evidenced most recently with our campaignsand charitable donations to the Bumblebee Conservation Trust - long live the bees! Additionally, we neither test our products on animalsnor conduct research using these methods.
