Life & work

 1902 Born and raised in Aesch near Basel (Switzerland).
 1923 - 1932 Managed a health food store in Basel.
 1929 First issue of A.Vogel’s monthly magazine, in those days entitled Das Neue Leben (A Fresh Start). From 1941 this became the A.Vogel Gesundheits-Nachrichten (Health News), which has appeared every month since 1943 in Switzerland.
 1937–1956 Naturopath in Teufen. Research work, development and manufacture of the first natural remedies using fresh plants.
 1950 On his first trip to America in the early 1950s, Alfred Vogel met the Oglala Lakota chief Ben Black Elk who introduced him to the healing power of the purple coneflower (Echinacea purpurea). Read more >
 First appearance of the classic work, The Nature Doctor, which is well known throughout the world today and has been translated into 12 languages. Circulation to date: over two million copies. Read more >
 1958–1959 Extensive journeys of discovery through North, Central and South America. The photo shows Alfred Vogel with a camera in Central Park, New York. 
 1963 Establishment of Bioforce AG in Roggwil, Canton of Thurgau, Switzerland - today a leading herbal remedy and health food company operating throughout the world.
 1965 - 1969 Researched the health of primitive tribes in Africa. In the Kalahari and Namibian desserts, Alfred Vogel studied the Devil’s claw (Harpagophytum procumbens) plant. 
 1969 Journeys of discovery through Australia, New Zealand and Tasmania.
 1982 Awarded the Priessnitz medal from the German Naturopathic Society.
 1984 Made honorary member of the Swiss Society for Empirical Medicine (SAGEM).
 1996 Died in Feusisberg, Switzerland.

Our customers love us!

We are proud of the high standard of customer service we deliver and our customers love us so much they give our service a 98% rating. That’s pretty close to perfect!

Read some of our customer ratings

How many fruit and veg portions?

Is 10 portions of fruit and vegetables daily really achievable? Our nutritionist Emma Ross tells us her thoughts.

Learn more

Where’s your Happy Place?

Be in with a chance to win a fantastic feel-good hamper. Just tell us about your Happy Place!

Find the details on Facebook

Alfred Vogel's guide to leading a healthy and happy life

Nature is just about the best thing we’ve got!

Watch the video