Have you forgotten something?

Do you find yourself struggling to remember a certain name or experiencing an memory lapse at an inopportune moment?


06 March 2012

Normal memory problems

If this happens to you, too, the good news is it’s not a sign of dementia, according to memory experts.

Instead, this kind of tip of the tongue syndrome is what’s known as an “attentional problem” (which means that the harder we try to remember the name of that film or celeb, the more elusive it becomes) and though it does tend to happen more frequently as we get older, it’s usually for the simple reason that we’re not really so interested in ‘’what’s-his-name-from-that-film-with-the-ditzy-blonde-and-the-car-chase”.

The quick fix

In this case, the best solution is to change the subject – always guaranteed to release that information, albeit sadly when you no longer need it.


There are things we can all do to generally improve our memory. For example, the herbal remedy Ginkgo biloba improves circulation, transporting blood and oxygen around the body to wherever it’s needed – including the brain.

And, whatever your age, you’re more likely to score well in a memory or brain function test if you lead a healthy life:

  • Exercise regularly (at least 30 minutes brisk walking five days a week)
  • Keep your weight in the safe zone (BMI 19-25).
  • Don’t smoke
  • Be health-savvy: avoid or treat hypertension, high cholesterol and type 2 diabetes – all of which can contribute to memory problems by interfering with circulation in the brain, which is the most blood thirsty part of the body.
  • Started in your 40’s, a healthy lifestyle like this will also reduce your risk of dementia in later life, according to research.

Need to know...

Of course one of the main blocks to us taking steps to avoid dementia is that most of us imagine it will never happen to us – even though it happens to one in 20 “other people” once they pass the age of 65. By the time it is happening to us, we will be unaware of it…

But this is such a major health problem worldwide that, according to Professor Sube Banerjee, professor of mental health and ageing at the Institute of Psychiatry, King’s College, London www.kcl.ac.uk/iop, so much is spent on treating those affected that, ‘if dementia was a business instead of an illness it would be the richest company in the world’.

It can happen to anyone!

There are an estimated 35.6 million people with dementia worldwide and by 2050 the number will rise to over 115 million, according to Alzheimer’s Disease International www.alz.co.uk, making it something we really can’t afford to ignore – as I was reminded just last week. Ironically, the day after attending a dementia think tank for health writers, I turned up for a yoga class with an empty gym bag, and no kit…

My excuse was that I’d been too busy checking my blackberry and locating my keys while simultaneously packing – or not packing – my bag. But that didn’t make it any less disconcerting, and, as I struggled through sun salutations in my jeans and jumper, I could only reassure myself that at least my yoga practice would clear the clutter in my mind – so the day could only get better…!

Ginkgo biloba drops & tablets


£ 10.50

find your local stockist

Fresh Ginkgo leaves extract. Also available in 100ml size and tablets.
More info

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How well is your memory working?

Quick and simple tests to assess how well your working memory, short-term memory and long-term memory are working.

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Here’s what I recommend

As the A. Vogel Circulation advisor, I recommend Gingko biloba drops to help maintain a healthy circulation.

Learn more

Did you know?

By 2050, it's estimated that over 115 million people worldwide will suffer from Alzheimer's, making it more crucial than ever to start taking preventative steps as soon as possible.

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